Why Savvy Investors Are Looking Beyond Niseko to Furano
In recent years, Japan's alpine property narrative has been dominated by Niseko - and for good reason. Its deep powder, well-established tourism infrastructure, and global buyer base set it apart. Yet alongside this success story, another Hokkaido destination has quietly begun to attract attention: Furano. Traditionally known for its lavender fields, gentle slopes, and scenic landscapes, Furano is emerging as a compelling property market for investors seeking value and early-stage growth potential.Unlike Niseko's mature, highly priced environment, Furano remains at a relatively earlier stage of international exposure. This means entry prices are generally softer, but the underlying fundamentals point to growing demand from both domestic leisure travellers and an increasing number of overse...